Are you interested in the Russian market?
Are you sure you know how to start?
We make the way to penetrate Russia easy for you!
The Russian market is one of the most interesting yet most challenging markets in the world. Huge capacity and high pace of growing make the Russian market very attractive.
According to the Western business community, Russia — the largest country in the world — has a massive potential entirely undiscovered.
What is the Russian consumer today?
After a decade of turmoil when almost any product of quite a dubious quality could be easily merchandised to the Russian market, a new decade of exacting consumer has come to life. Now the tastes of the new Russian consumer are quite diversified yet are far from being satisfied.
There is huge potential for products for the growing middle class. Many businesses entering the Russian market are proving successful due to accurate targeting unsaturated segments identified through prior precise marketing research.
There is a big potential to meet pent up demand in many sectors of the Russian economics. A list of potential business areas for Western companies in Russia is huge, from engineering and financial services and ICT to construction; from creative industries to pharmaceuticals; from food to biotechnology.
However, penetrating the Russian market can be challenging. Risks could be high and should never be underestimated. We are here to envision all nuances important to know when expanding in the Russian market and help you to overcome all possible difficulties if those arise.
Here are golden rules for business people willing to enter the Russian market:
Preliminary research and evaluation of the local market trends,
Research the competitors and their marketing methods within the Russian market;
Due to dissimilitude of business rules in Russia, acquiring a Russian partner or obtaining the services of a representative agency at the starting point is highly recommended.
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